Make More Happen program overview
This is our largest donation program awarding independent agents who demonstrate extraordinary volunteerism with a nonprofit in their community. More than a donation program, the Make More Happen Awards are about raising awareness for causes our agent partners care about and showing how your agency works to make your community better.
Once selected for an award, Make More Happen winners:
- Work with the Agent Giving team to promote your agency’s giving and the nonprofit cause.
- Work with a PR team to get local media to cover the story and how the community can help.
- Get a customized toolkit to create an awareness campaign about your volunteerism and learn about cause marketing.
- Winners that reach the $10,000 goal will receive additional PR services and benefits of being part of the Agent Giving family!
Please carefully review the information below before submitting your application.
Is my agency eligible?
The Make More Happen Awards are available to independent agents who are appointed to sell Liberty Mutual Small Commercial Insurance and/or Safeco Insurance products. 2024 Make More Happen Award winners are not eligible for an award in 2025.
From our research with the Big “I”, we know that agents support a wide variety of causes and nonprofits. However, guidelines for Make More Happen Award donations restrict the kinds of nonprofits supported by the program. Please review the below sections for the types of causes and populations we support to ensure that the nonprofit you want to nominate is eligible for a Make More Happen Award donation.
If your agency or nonprofit are not eligible, we have created resources on giving back and promoting a cause you support that are available to any agency. Please visit the IA Community Giving Guide and our Agent Giving blog for the latest.
Eligible nonprofits
The donations for the Make More Happen Awards are restricted to nonprofit organizations that have received official recognition of their 501(c)3 status from the Internal Revenue Service, are “public charities” for purposes of the Internal Revenue Code, and do not discriminate in regard to age, gender, sexual orientation, skin color, nation origin, religion or presence of disability.
The following types of individuals, activities, and organizations are not eligible:
- Individuals, including requests for scholarship or fellowship assistance
- For-profit entities, including small businesses
- Political, labor or fraternal organizations and activities
- Religious organizations without a secular community designation
- Athletic activities that do not serve one of the above focus causes or populations
- Hospitals, although programs that are separate from, but active within a hospital may be eligible
- Promotional and marketing activities or merchandise
- Individual schools, charter schools, private schools and parent-teacher associations
- Endowments
- Trips, tours and transportation
- Foundations that are primarily grant-making agencies
- Conferences or forums
- Nonprofit organizations that have not received recognition from the IRS of their tax-exempt status under Section 501(c)3
Focus areas
A majority of awards go to agencies who support the following cause areas; however, we do accept applications for other types of nonprofits, if they meet basic eligibility requirements above.
